Procter & Gamble Co. (PG) is trying to stave off a receding Tide.
To compensate
for the introduction of a lower-end version of its big-selling Tide
detergent, P&G is raising prices on some fancier Tide varieties by
as much as 25%.
The goal is to
preserve margins while heading off competition from lower-cost rivals.
The detergent, in its signature reddish-orange containers, brings in
around $2.8 billion in annual sales and holds a commanding 38% share of
the North American




